Media & Publication
The media library is the basis for choosing. This group covers how to filter and read it, what you can specify, and where the content rights boundary sits.
10 questions
How does the media library work and what can I filter?+
You can combine filters on country or region, language, media topic category, DR (Domain Rating) score, monthly visits, publication type and publication time, across a total of 7,706 media outlets. Visitors can browse every entry, and members additionally see publication prices and can filter by price range. You can also go straight to the media list for a specific country, such as technology outlets in the United States.
Related questions: Are the outlets in the media library first-party and direct-sourced? · What do the DR score and monthly visits mean in the media list?
Can I request specific outlets, for example a finance magazine whose journalist I know?+
Yes, you can state a preference in the target list, and we match on category fit, column activity and practical feasibility. Two things to keep in mind: editors choose their own subjects, so not every outlet accepts outside submissions; and we cannot promise that a requested outlet will publish, but we will prioritise outreach to it and report progress. When a requested outlet does not fit your positioning, we say so and propose alternatives.
Related questions: What is the difference between targeted journalist pitching and press release placement? · Are the outlets in the media library first-party and direct-sourced?
Are the outlets in the media library first-party and direct-sourced?+
They are first-party and direct-sourced. A media list is provided for confirmation before placement, with each outlet DR (Domain Rating) score, traffic and publication type so you can check line by line. Every media resource is first-party and direct-sourced, and we do not use bulk mass-distribution. One practical consequence: the list you receive is a shortlist you can check outlet by outlet rather than a coverage number, so you see where each article will run before you commit budget.
Can I republish the content that ran in the outlet?+
The copyright in the article belongs to the publishing outlet, so you cannot copy the whole piece. You may quote its conclusions, ratings and badges, and whether those can be used on product packaging, e-commerce listing pages and advertising material depends on the scope of the outlet licence. Each package page states that scope, and you can confirm it before signing.
What do the DR score and monthly visits mean in the media list?+
DR (Domain Rating) score reflects the overall authority of the outlet domain, and a higher number means the outlet carries more credibility and citation value in the search ecosystem; monthly visits describe the natural monthly traffic scale of the site. Read together, they tell you what kind of outlet you are buying: a high DR score with modest traffic usually means a niche authority site, while heavy traffic with an average DR score usually means a general portal. You can filter on both dimensions in the media library.
Related questions: How does the media library work and what can I filter? · Which publication types do outlets support?
Which publication types do outlets support?+
There are 4 publication types: article, image publication, video publication and media clip rotation. What is actually available depends on the placement slots each outlet has opened; some outlets take written articles only and do not accept video or clip rotation. The media list states the publication type for each outlet, and filtering on it keeps you from discovering gaps later.
Do I pay the outlet for a review sample?+
The sample for a product review placement is normally covered by the brand, and samples are generally not returned. We charge a consulting service fee based on media tier and the difficulty of outreach, and there is no additional fee payable to the outlet. The cost to you therefore stays predictable: one product sample plus a fixed service fee, rather than a separate per-outlet charge for every placement.
How long does an overseas media product review take?+
From shipping the sample to the article going live, the timeline depends on the category and the outlet schedule. We give you an estimated schedule during the matching stage, usually 1–3 months. One point in advance: we do not chase the outlet, because a review rushed out of the door reads as less valuable to the audience. If a launch date is fixed, tell us at the matching stage so we can factor it in.
What is the difference between targeted journalist pitching and press release placement?+
Press release placement is a paid service: we select outlets, pay for the placement and deliver verifiable links. Targeted journalist pitching is free but uncertain, because it relies on one-to-one outreach to editors and reporters at vertical outlets in finance, technology, consumer electronics and other sectors, aiming at coverage, reviews and columns. Paid placement secures publication; pitching opens the door to content with more editorial depth. The two are normally used together.
Related questions: Can I request specific outlets, for example a finance magazine whose journalist I know? · What is the difference between YoutuPR and a standard press release distribution platform?
Once I have the media list, how do I check that it is genuine?+
Three steps. First, enter the outlet domain in a search engine and check whether the site really exists and keeps publishing. Second, open the media library on our site, filter by country, language and DR (Domain Rating) score, and check whether the outlets on your list appear in the library with matching attributes. Third, pick 2 to 3 outlets at random and ask for the publication link and the date; if the publication date and the byline line up, the list has been worked from in practice.
Related questions: How does the media library work and what can I filter? · How do I verify the media counts and case examples a placement company claims?