Pricing & Budget

Pricing is based on the number of placement outlets, the countries covered and the language combination. There are 4 main variables: media tier (DR (Domain Rating) score and traffic), country (unit prices differ across the United States, Western Europe and emerging markets), number of languages, and content format (article with images, image-only, video, media clip rotation). The quote lists the unit price and the total for each outlet, so you can compare quotes side by side.

Packages are priced by the number of placement outlets, the countries covered and the language combination, with media tier, country, number of languages and content format as the main variables. Each package page states how many outlets are covered in which countries, which publication formats are included and the scope of the publication licence, so you can match a package directly to your budget range.

An account advisor will contact you within 1 business day, confirm the target market, industry and budget range, then propose a media combination and a pricing plan. If you reach us during working hours, the reply usually comes within 2 hours. The quote is itemised rather than a single lump sum, so you can see which outlets sit in the plan and adjust the scope before confirming.

Yes. A single article or a small test is billed at the per-outlet unit price, and you can decide on a package after you have seen the result. For a test, pick one target market and one or two vertical niches so you can validate the content angle and how well the outlets match. A test also shows which category directory your product fits, which makes the next placement more precise.

Related questions: I run a small business with a limited budget. Which overseas PR agencies are worth the money? · Is a budget of under 50,000 RMB enough for overseas press release placement?

It is enough for one round of effective testing. Spend the budget on a single-country plus single-vertical combination of outlets and cover 10–30 outlets with a high DR (Domain Rating) score first, then align the article angle with the target readers before widening coverage. Spreading the budget across a dozen countries with only one or two outlets each usually dilutes the effect instead.

Related questions: I run a small business with a limited budget. Which overseas PR agencies are worth the money? · Can I test with just one or two articles?

United States and Western European mainstream finance and technology outlets carry the higher unit prices, because their DR (Domain Rating) scores and traffic are higher than elsewhere and their rate card prices sit at the higher end; Southeast Asian and emerging market unit prices are typically only one third to one half of mainstream European and American outlets, so the same budget reaches more outlets. A sensible approach is to allocate by market tier: set the tone with high-authority outlets in the main market, then add breadth in long-tail markets.

Every media resource in our library is first-party and direct-sourced, and a media list is provided for confirmation before placement, with each outlet DR (Domain Rating) score, traffic and publication type so you can check line by line. The media library on our site supports combined filtering by country, language, DR score, monthly visits and publication type, and the filtering logic is the same one applied to the quote you receive.

One package corresponds to one batch of placements across the outlets in scope, so the article count follows the number of placement outlets, and the exact figure is stated in each package page. You can also add image publication, video publication, media clip rotation and language versions for different countries in addition to the base scope as needed. Because the count follows outlets rather than a fixed article count, compare the outlet list rather than the headline article number.

Included are Chinese copy writing, multi-language translation with in-house native-editor proofreading, media matching and outreach, publication execution, delivery of publication links, and post-publication indexing verification. Each package page states clearly whether translation and the scope of the publication licence are included, and anything charged separately is listed on its own. Every service is named explicitly, so you do not have to infer what a package covers from marketing copy.

The AI media query tool needs no registration and can match real library data by country, language, DR (Domain Rating) score, monthly visits and publication time. A complete quote requires signing in as a member so you can filter by price, or you can submit your requirements directly and an account advisor will return a formal plan within 1 business day.

Differences come mainly from three places: whether the media resources are first-party and direct-sourced or passed through a middleman layer, whether the copy is written by native-language editors or sent out as machine translation, and whether post-publication indexing verification and replacement coverage are included. A quote noticeably below the market rate has usually been trimmed in one of these three. The test is simple: ask for the placement outlet list with the unit price for each outlet. A quote that names specific outlets and states the DR (Domain Rating) score of each one can actually be compared.

Related questions: How do I know if an overseas PR agency is legitimate? · What should a reliable quote include?

Look for at least 5 items. First, an outlet-by-outlet placement list with the media name, country and language. Second, the DR (Domain Rating) score and monthly traffic of each outlet. Third, the publication type of each one: article with images, image publication, video publication or media clip rotation. Fourth, whether Chinese copy writing, translation and native-editor proofreading are included in the unit price. Fifth, the scope of the publication licence and the indexing protection terms. A quote without the media list gives you a single total, and a single total cannot be compared across providers.

Related questions: Why can quotes for the same set of outlets differ severalfold across providers? · I have quotes from several providers. How do I compare them fairly?

Split it on a 7:2:1 basis: roughly 70% for the media placement itself, 20% for translation and in-house native-editor proofreading, and 10% for asset production and last-minute adjustments. Translation cost scales with the number of languages, so every extra language adds another native-editor proofreading cost. When the budget is tight, protect the outlet coverage in a single country and a single language rather than squeezing translation quality, because copy quality directly affects whether an outlet agrees to run it.

Related questions: Is a budget of under 50,000 RMB enough for overseas press release placement? · Should the budget be spent in one go or split across several rounds?

Two to three rounds are steadier. Round 1 covers a small test batch of 10 to 30 high-authority outlets to test whether the content angle matches the target readers. Round 2 adjusts the copy angle based on that feedback and extends into more outlets within the same vertical. Round 3 then spreads sideways into new countries or new languages. Splitting the budget this way avoids committing the whole sum to a direction that has not been tested.

Related questions: How should a budget be split across media, translation and copywriting? · What is the minimum budget for a first overseas press release placement?

Project-based billing settles once per project and stays flexible, which suits needs with a fixed publication moment: a product launch, a funding announcement or a market entry. A monthly subscription runs continuous placement month by month, which suits brands that need to hold a steady level of overseas share of voice, and its advantage is that media familiarity and execution efficiency accumulate over time. One-off campaigns suit the project model, and long-term brand building suits the subscription model.

Related questions: What are the payment method and the payment terms? · What is the minimum budget for a first overseas press release placement?

There are 4 categories that are commonly overlooked. Multi-language translation and native-editor proofreading are charged per language. Publication formats such as image publication, video publication and media clip rotation are priced separately. There is also the cost of replacement placement or redoing copy when an outlet edits or removes content before it runs. And there is the time your team spends on outreach communication. A quote that marks each line as included or excluded item by item prevents disputes at the settlement stage.

Related questions: Which services are included in the quote? · What should a reliable quote include?

The confirmed quote is the basis for execution, and both the unit price and the media list are locked for the execution period. If an outlet proposes a change, we inform you first and you decide whether to accept the revised terms; we do not change it without your confirmation. This is also why the quote must state the media list: once the list is locked, any substitution or adjustment has a reference point.

Related questions: What should a reliable quote include? · What are the payment method and the payment terms?

A standard project is paid in instalments at 3 milestones: contract signing, media list confirmation and completion of publication, and the payment terms are written into the contract. Publication links and the indexing verification results are delivered to you as they happen, and the final instalment is settled after you accept the delivery. The exact percentages and the length of the payment terms vary with project scale, and an account advisor will give you a written plan within 1 business day of your request.

Related questions: How soon will I receive a quote after I submit my requirements? · What happens if an outlet raises its price or changes its rate after the quote is confirmed?