Overseas Media Placement Help Center

Judge on four verifiable points. First, first-party media: you receive a media list before placement so you can check each outlet DR (Domain Rating) score and traffic yourself, instead of hearing only a total coverage count. Second, itemised quotes that can be compared across providers, listing every placement outlet, country and language separately. Third, in-house native-editor proofreading rather than machine translation sent straight to the outlet. Fourth, a fallback clause: the indexing rate for core outlets is written into the contract, and if the agreed rate is missed, replacement placements or a refund follow the contract terms.

Three things. First, the media library is first-party and direct-sourced: a media list is confirmed before placement, and we do not use bulk mass-distribution. Second, Chinese copy is written and polished by a native-language editorial team across multiple languages, not machine translated and published as is. Third, delivery includes verifiable publication links, plus a tool for checking the Google indexing status, Google News indexing and anchor text attributes of each article.

Contacting media directly runs into three practical barriers. First, editorial email addresses at overseas outlets are not published, so outreach one outlet at a time is measured in months. Second, you carry no negotiating leverage, and the single-article rate card is often several times the market rate. Third, cross-time-zone coordination, translation and proofreading, and publication scheduling all fall on you. We convert those three stages into a deliverable media list and verified links, with transparent pricing by media tier and language combination.

A 4A agency usually charges an annual or monthly retainer, and the scope covers strategy, campaigns, creative and media planning as one full package. That model suits large companies with sustained brand budgets. We deliver on a project basis: pricing is based on the placement outlet and language combination, and one engagement corresponds to one batch of verifiable publication links. That fits point-in-time needs such as a product launch, a funding announcement or market entry, without a long-term contract.

With a limited budget, check three things first: whether the media library is first-party and direct-sourced (this avoids layered middleman mark-ups), whether the quote itemises each placement outlet and language so you can compare providers side by side, and how failures are handled (whether the indexing rate for core outlets is written into the contract). Start with a single-country starter package covering 10–30 outlets to test the angle and the match, then extend to multi-country combinations once the result is confirmed.

Related questions: Is a budget of under 50,000 RMB enough for overseas press release placement? · Can I test with just one or two articles?

A single-country starter package covering 10–30 outlets is the smallest unit that tests value, and the majority of first-time placements land in that range. The final amount depends on the target country, the language and whether translation is included. Once the budget range is set, we first send a media list (with each outlet DR (Domain Rating) score, traffic and publication type) for your confirmation, and only then start writing and publishing, so budget is not spent on outlets you do not need.

Related questions: Is a budget of under 50,000 RMB enough for overseas press release placement? · Can I test with just one or two articles?

Six core services: overseas media placement, global press release packages, targeted journalist pitching, sentiment monitoring and alerting, overseas social media promotion, and overseas media product reviews. It suits Chinese companies taking a brand overseas — our clients cluster in cross-border e-commerce, SaaS, consumer electronics and new energy, sectors that typically face the same tension: covering several country markets on a limited budget.

Industries with a clear consumer decision path usually convert better: consumer electronics and smart hardware (buyers read reviews and comparisons), SaaS and enterprise software (buyers read industry evaluations and rankings), cross-border e-commerce (buyers look for brand validation and platform policy coverage), and new energy and automotive (buyers read industry reporting). Regulated sectors such as finance, healthcare and gaming can also be served, but they need to pass a compliance review first.

There are 3 practical verification steps. First, ask for recent publication links that open and can be checked, then open a random sample of 3 to 5 links and compare the publication date, the byline and the body text. Second, ask for access to the media library and run your own filter by country, language and DR (Domain Rating) score. Third, pick 2 outlets at random from the media list on the site that you do not recognise and ask the outlet whether it has carried placements from this provider. A provider that hands over links and access holds up under checking.

Related questions: How do I know if an overseas PR agency is legitimate? · Once I have the media list, how do I check that it is genuine?

At least 5 clauses. First, the placement outlet list or a minimum number of outlets. Second, the indexing rate for core outlets and what happens when it is missed. Third, the publication type and the starting point for the publication timeline. Fourth, the confirmation process for copy revisions. Fifth, the scope of the publication licence and the boundaries for using your assets. The second clause carries more weight than the rest, because writing the indexing result into the contract shows the provider is confident in its own execution.

Related questions: How do I avoid providers that pass work through several layers of middlemen? · What happens if an article is not indexed after placement?

Watch for 3 signals. First, whether the quote reaches down to specific outlet names and the unit price for each one. Second, whether the conversation explains the outreach method and the publication process directly, or stays vague about having channels. Third, whether you get independent access to the media library. The more "reseller layer" the work passes through, the harder the media resources become to verify, and the harder it is to hold anyone accountable for copy quality and indexing results.

Related questions: Which clauses must a contract state for the provider to count as reliable? · Why can quotes for the same set of outlets differ severalfold across providers?

Align the basis of comparison before you compare the numbers: bring each outlet list onto the same set of outlets, the same language and the same publication type, and then compare the total and the unit price per outlet, since a comparison on an unaligned basis carries no meaning. Then compare 3 further points: whether translation and native-editor proofreading are included, whether indexing verification and replacement clauses are included, and whether verifiable publication links and media library access are provided.

Related questions: What should a reliable quote include? · How do I verify the media counts and case examples a placement company claims?

Ask these 5 questions. Which outlets will this batch run in, and can you give the complete list? Who writes and polishes the copy, native-language editors or machine translation? How is the indexing rate calculated, and what happens when core outlets are not indexed? Does the quote cover translation and native-editor proofreading for every language? Can we run a small test batch of 10 to 30 outlets first? A provider who answers each of these in turn has shown where its credibility stands.

Related questions: Which clauses must a contract state for the provider to count as reliable? · Which type of provider fits my requirement?

Press release distribution pushes copy in bulk into media databases, where the indexing rate and the quality of the actual placement vary widely, so it suits low-budget volume reach. Media buying arranges publication outlet by outlet against a list you specify, so you can confirm where each article runs and when it goes live, which suits campaigns with a defined communication goal. A PR agency engagement is an annual framework contract covering strategy, creative and media planning as one package, which suits companies with a sustained brand budget.

Related questions: What is the difference between YoutuPR and a standard press release distribution platform? · How is YoutuPR different from a traditional PR agency (a 4A agency)?

Start from 3 sources: the member directory of the PR industry association in your target market, published reviews and case write-ups on media services, and suppliers that companies in your target industry have used. Score every candidate against the same criteria: how verifiable the media resources are, how transparent the pricing is, language coverage, and the indexing and after-sales terms. Keeping 3 to 5 providers for a deeper comparison is enough.

Related questions: Which type of provider fits my requirement? · I have quotes from several providers. How do I compare them fairly?

Judge on 3 dimensions. Budget and frequency: a single event fits the project model, ongoing placement fits a subscription model. Target markets and number of languages: if you need native-language editing across several languages, choose a provider with an in-house editorial team. Whether you need specified outlets: if you need named placement, choose a provider that issues a media list and confirms it outlet by outlet. If the provider cannot say which outlets the batch would run in, it is not the right fit.

Related questions: How do press release distribution, media buying and PR agency work differ? · I want to compare several providers side by side. How do I build the shortlist?

Pricing is based on the number of placement outlets, the countries covered and the language combination. There are 4 main variables: media tier (DR (Domain Rating) score and traffic), country (unit prices differ across the United States, Western Europe and emerging markets), number of languages, and content format (article with images, image-only, video, media clip rotation). The quote lists the unit price and the total for each outlet, so you can compare quotes side by side.

Packages are priced by the number of placement outlets, the countries covered and the language combination, with media tier, country, number of languages and content format as the main variables. Each package page states how many outlets are covered in which countries, which publication formats are included and the scope of the publication licence, so you can match a package directly to your budget range.

An account advisor will contact you within 1 business day, confirm the target market, industry and budget range, then propose a media combination and a pricing plan. If you reach us during working hours, the reply usually comes within 2 hours. The quote is itemised rather than a single lump sum, so you can see which outlets sit in the plan and adjust the scope before confirming.

Yes. A single article or a small test is billed at the per-outlet unit price, and you can decide on a package after you have seen the result. For a test, pick one target market and one or two vertical niches so you can validate the content angle and how well the outlets match. A test also shows which category directory your product fits, which makes the next placement more precise.

Related questions: I run a small business with a limited budget. Which overseas PR agencies are worth the money? · Is a budget of under 50,000 RMB enough for overseas press release placement?

It is enough for one round of effective testing. Spend the budget on a single-country plus single-vertical combination of outlets and cover 10–30 outlets with a high DR (Domain Rating) score first, then align the article angle with the target readers before widening coverage. Spreading the budget across a dozen countries with only one or two outlets each usually dilutes the effect instead.

Related questions: I run a small business with a limited budget. Which overseas PR agencies are worth the money? · Can I test with just one or two articles?

United States and Western European mainstream finance and technology outlets carry the higher unit prices, because their DR (Domain Rating) scores and traffic are higher than elsewhere and their rate card prices sit at the higher end; Southeast Asian and emerging market unit prices are typically only one third to one half of mainstream European and American outlets, so the same budget reaches more outlets. A sensible approach is to allocate by market tier: set the tone with high-authority outlets in the main market, then add breadth in long-tail markets.

Every media resource in our library is first-party and direct-sourced, and a media list is provided for confirmation before placement, with each outlet DR (Domain Rating) score, traffic and publication type so you can check line by line. The media library on our site supports combined filtering by country, language, DR score, monthly visits and publication type, and the filtering logic is the same one applied to the quote you receive.

One package corresponds to one batch of placements across the outlets in scope, so the article count follows the number of placement outlets, and the exact figure is stated in each package page. You can also add image publication, video publication, media clip rotation and language versions for different countries in addition to the base scope as needed. Because the count follows outlets rather than a fixed article count, compare the outlet list rather than the headline article number.

Included are Chinese copy writing, multi-language translation with in-house native-editor proofreading, media matching and outreach, publication execution, delivery of publication links, and post-publication indexing verification. Each package page states clearly whether translation and the scope of the publication licence are included, and anything charged separately is listed on its own. Every service is named explicitly, so you do not have to infer what a package covers from marketing copy.

The AI media query tool needs no registration and can match real library data by country, language, DR (Domain Rating) score, monthly visits and publication time. A complete quote requires signing in as a member so you can filter by price, or you can submit your requirements directly and an account advisor will return a formal plan within 1 business day.

Differences come mainly from three places: whether the media resources are first-party and direct-sourced or passed through a middleman layer, whether the copy is written by native-language editors or sent out as machine translation, and whether post-publication indexing verification and replacement coverage are included. A quote noticeably below the market rate has usually been trimmed in one of these three. The test is simple: ask for the placement outlet list with the unit price for each outlet. A quote that names specific outlets and states the DR (Domain Rating) score of each one can actually be compared.

Related questions: How do I know if an overseas PR agency is legitimate? · What should a reliable quote include?

Look for at least 5 items. First, an outlet-by-outlet placement list with the media name, country and language. Second, the DR (Domain Rating) score and monthly traffic of each outlet. Third, the publication type of each one: article with images, image publication, video publication or media clip rotation. Fourth, whether Chinese copy writing, translation and native-editor proofreading are included in the unit price. Fifth, the scope of the publication licence and the indexing protection terms. A quote without the media list gives you a single total, and a single total cannot be compared across providers.

Related questions: Why can quotes for the same set of outlets differ severalfold across providers? · I have quotes from several providers. How do I compare them fairly?

Split it on a 7:2:1 basis: roughly 70% for the media placement itself, 20% for translation and in-house native-editor proofreading, and 10% for asset production and last-minute adjustments. Translation cost scales with the number of languages, so every extra language adds another native-editor proofreading cost. When the budget is tight, protect the outlet coverage in a single country and a single language rather than squeezing translation quality, because copy quality directly affects whether an outlet agrees to run it.

Related questions: Is a budget of under 50,000 RMB enough for overseas press release placement? · Should the budget be spent in one go or split across several rounds?

Two to three rounds are steadier. Round 1 covers a small test batch of 10 to 30 high-authority outlets to test whether the content angle matches the target readers. Round 2 adjusts the copy angle based on that feedback and extends into more outlets within the same vertical. Round 3 then spreads sideways into new countries or new languages. Splitting the budget this way avoids committing the whole sum to a direction that has not been tested.

Related questions: How should a budget be split across media, translation and copywriting? · What is the minimum budget for a first overseas press release placement?

Project-based billing settles once per project and stays flexible, which suits needs with a fixed publication moment: a product launch, a funding announcement or a market entry. A monthly subscription runs continuous placement month by month, which suits brands that need to hold a steady level of overseas share of voice, and its advantage is that media familiarity and execution efficiency accumulate over time. One-off campaigns suit the project model, and long-term brand building suits the subscription model.

Related questions: What are the payment method and the payment terms? · What is the minimum budget for a first overseas press release placement?

There are 4 categories that are commonly overlooked. Multi-language translation and native-editor proofreading are charged per language. Publication formats such as image publication, video publication and media clip rotation are priced separately. There is also the cost of replacement placement or redoing copy when an outlet edits or removes content before it runs. And there is the time your team spends on outreach communication. A quote that marks each line as included or excluded item by item prevents disputes at the settlement stage.

Related questions: Which services are included in the quote? · What should a reliable quote include?

The confirmed quote is the basis for execution, and both the unit price and the media list are locked for the execution period. If an outlet proposes a change, we inform you first and you decide whether to accept the revised terms; we do not change it without your confirmation. This is also why the quote must state the media list: once the list is locked, any substitution or adjustment has a reference point.

Related questions: What should a reliable quote include? · What are the payment method and the payment terms?

A standard project is paid in instalments at 3 milestones: contract signing, media list confirmation and completion of publication, and the payment terms are written into the contract. Publication links and the indexing verification results are delivered to you as they happen, and the final instalment is settled after you accept the delivery. The exact percentages and the length of the payment terms vary with project scale, and an account advisor will give you a written plan within 1 business day of your request.

Related questions: How soon will I receive a quote after I submit my requirements? · What happens if an outlet raises its price or changes its rate after the quote is confirmed?

Five steps. First, submit your requirements and confirm the target market, industry and budget range. Second, we issue a media list for you to confirm the coverage scope. Third, Chinese copy is written, translated across languages and polished through in-house native-editor proofreading. Fourth, we conduct outreach to the outlets and schedule publication. Fifth, we deliver verifiable publication links with an indexing verification tool. A single-country package normally runs 5–10 business days from submission to finished copy; multi-country combinations take longer as language count increases.

Related questions: What materials do I need to provide for a placement? · My product launch is next month. Is there still time to submit?

Five items: the Chinese draft or product selling points (if you have no draft, share the points and we write it), the exact spelling of your brand and product names, the target markets and languages, the 1–3 core messages you want to emphasise, and your preferred publication timing. Once the materials are complete we issue the media list first, and only move into writing after you confirm it.

Related questions: What does the full overseas media placement process look like? · Can I see and edit the copy before publication?

Yes, but the schedule has to be worked backwards. A typical pace is 1 business day to confirm materials, 3–5 business days for copy writing, translation and proofreading, 5–10 business days for outreach and scheduling, and 2–3 days for publication and indexing verification. If the timing is very tight, run a small placement in your core vertical first to hit the date on time, then fill in the long-tail coverage afterwards.

Related questions: What does the full overseas media placement process look like? · What do I need to do first if this is our first engagement?

Signing takes 1–2 business days for a standard project: we issue the media list and pricing plan first, and once both sides confirm, the contract and payment follow. On the contracting entity, we support mainland China companies; if an overseas affiliated entity signs, we need the entity documentation, and we will confirm the feasibility and the invoicing arrangement separately. Signing electronically is normal, and you can review every term before anything becomes binding.

No. The Chinese draft is translated by a native-language editorial team across multiple languages and polished to match the style of each local outlet, not machine translated and published as is. Each package page states whether translation is included and what the publication licence covers for each language. You approve the wording once, and the same message goes live in every language version.

It depends on the target market, and each language is a separate version published separately. A common combination is English covering the mainstream European and American markets, plus 1–2 local-language versions for Southeast Asia or the Middle East. Each additional language adds one more round of translation and native-language editing, and packages list the price per language. If you are unsure which languages matter, the media list shows where each placement lands.

Yes. Both the Chinese draft and each language version are sent to you for confirmation, and only confirmed versions go to the outlet. We cannot promise verbatim publication, because outlets apply their own editorial standards, but we tell you in advance which expressions may need adjusting and report the adjustments back to you. Review rounds sit inside the standard workflow, so your team does not need to chase the copy for approval.

Start by submitting your requirements: target market, industry, budget range and the core messages you want to carry. We then issue a media list for your confirmation, and this is the first point at which you can judge our professional level — whether the outlets on the list genuinely match your target audience is visible at a glance. Writing starts after you confirm.

Related questions: What materials do I need to provide for a placement? · What does the full overseas media placement process look like?

6 items are enough. First, the Chinese draft or the product selling points; if you have no finished draft, share the points and we write it. Second, the exact spelling of your brand and product names in both Chinese and English. Third, the list of target markets and languages. Fourth, the 1 to 3 key messages you want to emphasise. Fifth, the publication timing you have in mind. Sixth, the key data and verifiable facts, such as revenue, user numbers and awards. Once the materials are complete we issue the media list first, and move into writing after you confirm it.

Related questions: What materials do I need to provide for a placement? · My materials are not complete yet. Can we start anyway?

Yes. 3 items are required: the target market, the key messages and the exact brand spelling, and each of them shapes the direction of the copy. Image assets, product specification sheets and complete supporting data can follow later, so we move ahead with media list confirmation and the copy framework, then hand you a list of what is still missing. The steadiest approach is to complete the materials one week before the key publication date.

Related questions: What materials should I prepare before a placement, and is there a complete checklist? · How complete do the materials need to be for the first round?

You do not need to prepare an English draft. The Chinese copy is translated by a native-language editorial team across multiple languages and polished to match the writing habits of local outlets, not machine translated and published as is. If your Chinese materials are internal documents or product specification sheets, send the original version: rewriting them into outward-facing copy is part of this stage of work.

Related questions: Do I need to prepare an English version of my Chinese draft? · What materials should I prepare before a placement, and is there a complete checklist?

We handle this through redaction, so mark the materials clearly as for this placement and to be withheld before publication. Content covering unreleased pricing, internal figures and undisclosed progress is removed or replaced with wording that can already be made public before the copy reaches any outlet. If the information is highly sensitive, you can also agree a separate confidentiality clause in the contract.

Related questions: What materials should I prepare before a placement, and is there a complete checklist? · Will the information I submit leak to outlets?

The usual preparation is 3 to 6 product or lifestyle images, landscape preferred, at 1,200 pixels wide or more and free of third-party watermarks; one vector logo file and one high-resolution bitmap; a landscape video file at 1080p or above with the duration kept between 30 seconds to 2 minutes; and written materials supplied as a document or spreadsheet. When assets fall short, we can help with layout and size adaptation.

Related questions: What materials should I prepare before a placement, and is there a complete checklist? · Which publication types do outlets support?

The first round exists to align direction, not to reach the completeness of a final draft. 3 things are enough: state the target markets and languages, give the 1 to 3 key messages, and list the assets and data you already hold. We then issue the media list and the copy outline, and you confirm the coverage scope at the list stage and the content angle at the outline stage. After those two checkpoints the detailed materials can follow.

Related questions: My materials are not complete yet. Can we start anyway? · What do I need to do first if this is our first engagement?

After publication we deliver verifiable links and a matching article link query tool: paste in an article link and it checks in one pass whether the article is indexed by Google, whether it has made it into Google News, how the anchor text attributes are set (4 checks in total), and whether advertising labels remain on the page. Indexing status is not traffic, but it is the first verifiable link in the distribution chain.

The indexing rate for core outlets is written into the contract, and if the agreed rate is missed, replacement placements or a refund follow the contract terms. Every published article also comes with a verifiable link, so you can check Google indexing status directly through the article link query tool on our site. Indexing normally completes within a few hours to a few days of publication, and if it runs past that we report the progress proactively.

Related questions: The article is live but my site gets no traffic. Is that your responsibility? · What can I check besides indexing?

The boundary needs to be clear: overseas media placement solves for authoritative source endorsement and for building brand awareness in the target market, which is not the same as sending direct traffic to your website. Indexing, credibility and search visibility are the delivery standards of this stage and part of the contract commitment; traffic conversion on your own site depends on landing page quality, SEO work and how your team handles inbound interest, and we will give recommendations there but it sits outside the scope of a placement commitment.

Related questions: What happens if an article is not indexed after placement? · What can I check besides indexing?

Outlets keep editorial independence, so headlines and paragraphs may be adjusted, which is a property of the media rather than an exception. Here is how we handle it: the copy is confirmed with the outlet before publication; after publication we compare the live version against the copy, and if the headline was replaced or core information is missing, we record it in the delivery report and explain it to you, with replacement placement made if the contract calls for it.

Related questions: What if the article link stops working later on? · What happens if an article is not indexed after placement?

Long-lived media articles are the industry norm, but a small number of pages do get taken down during outlet redesigns. After publication we provide verifiable links and clipping materials; if a link is later found to be dead, we flag it in the tracking section of the delivery report and let you know, so you are not left checking them yourself.

Related questions: What if the outlet changes the headline or removes content from my article? · What can I check besides indexing?

Four things can be verified: Google indexing status and Google News indexing, anchor text attributes, whether advertising labels remain on the page, and a full-web scan of brand and product mentions by our sentiment monitoring service, including AI sentiment analysis and event detection. Together these form the evidence chain for what happened after publication, and each is reported in the delivery report so you can review the record yourself.

Related questions: How do I confirm that an article was actually indexed by Google after placement? · How soon do I see results after a placement goes live?

No, and it should not be expected. Outlets keep editorial independence and we cannot influence the conclusion of a review, which is exactly what makes review content credible. What we can do is get the product to the right people, place it in the correct category directory, and explain the reasoning behind each media match. A review that reads as unbalanced is worth less to you than no review at all.

Read it on three levels: publication and verifiable links are normally delivered within 5–10 business days; Google indexing usually completes 24 to 72 hours after publication; and brand awareness and share of voice in the target market need a longer observation window. If your priority is a short-term spike in visibility, align your placement window with a fixed moment such as a product launch or a funding announcement.

It is normal for Google indexing to complete within 24 to 72 hours of publication, and an investigation is warranted when an article is still not indexed after 7 business days. The investigation runs in order: first confirm that the published page opens normally, then check the indexing policy of that outlet site, and last judge whether the content was downgraded because the duplication rate was too high. Where indexing runs late, we report the progress proactively.

Related questions: What happens if an article is not indexed after placement? · How do I confirm that an article was actually indexed by Google after placement?

Three ways. First, type site: followed by the outlet domain plus a keyword from the headline into the Google search box and see whether results come back. Second, use the article link query tool on our site: paste the link and it checks 4 items in one pass, namely Google indexing, Google News indexing, anchor text attributes and whether advertising labels remain on the page. Third, watch the coverage trend in Google Search Console. The tool is quicker for a one-off check, and Search Console is better for tracking over time.

Related questions: How do I confirm that an article was actually indexed by Google after placement? · What can I check besides indexing?

There are 4 common reasons. The outlet site itself applies a different indexing policy to outside content. The headline or the body overlaps too heavily with an article already on the site. The article uses a jump-link format that is not treated as a standalone page. Or the page structure was changed by the outlet after publication. To check, use the site: syntax to count the indexed pages under that outlet domain, because the gap between two articles on the same outlet usually comes down to the first two reasons.

Related questions: What happens if an article is not indexed after placement? · How long after publication does a missing index count as abnormal?

Yes, that is normal. Indexing settles whether the article can be found at all, while ranking settles where it sits once it is found, and the two operate on different levels. A newly published article usually needs time to accumulate signals before it reaches a competitive ranking position, especially for keywords with high competition. The value of a placement is that it builds an authoritative source that can be retrieved and cited, and ranking additionally depends on the content on your own site and on link building.

Related questions: The article is live but my site gets no traffic. Is that your responsibility? · How soon do I see results after a placement goes live?

Google News is a separate news index, and once an article is included it appears in news aggregation, where the exposure scale does not belong to the same system as ordinary web search. Ordinary Google indexing means the article enters the web search index and can be matched when someone searches for a keyword. Both have to be in place for the placement to be complete, so verification needs to run them separately: within the 4 checks of the tool on our site, Google indexing and Google News indexing are two independent indicators.

Related questions: How do I confirm that an article was actually indexed by Google after placement? · What can I check besides indexing?

Separate the content problem from the resource problem first. On the resource side, check whether the indexing policy of the outlet your competitor used is the same as the policy on the outlet you used: if someone else was indexed on the same outlet, the site itself is usually sound. On the content side, check two things: whether your copy overlaps heavily with content already on that outlet, and whether the headline and body structure were read as a standalone page. Once you have located the specific cause, decide between revising and republishing the copy or switching outlets.

Related questions: Why does one article get indexed while another does not? · What happens if an article is not indexed after placement?

Yes. If the indexing rate for core outlets falls below what the contract specifies, replacement placement or a refund follows the contract terms, and for a replacement you can choose to republish on the same outlet or move to a different one. Replacement copy is differentiated before it runs: the headline phrasing is adjusted, independent information points are added, and some paragraphs are replaced, so that it is not read as duplicate content.

Related questions: What happens if an article is not indexed after placement? · What if the outlet changes the headline or removes content from my article?

You can combine filters on country or region, language, media topic category, DR (Domain Rating) score, monthly visits, publication type and publication time, across a total of 7,706 media outlets. Visitors can browse every entry, and members additionally see publication prices and can filter by price range. You can also go straight to the media list for a specific country, such as technology outlets in the United States.

Related questions: Are the outlets in the media library first-party and direct-sourced? · What do the DR score and monthly visits mean in the media list?

Yes, you can state a preference in the target list, and we match on category fit, column activity and practical feasibility. Two things to keep in mind: editors choose their own subjects, so not every outlet accepts outside submissions; and we cannot promise that a requested outlet will publish, but we will prioritise outreach to it and report progress. When a requested outlet does not fit your positioning, we say so and propose alternatives.

Related questions: What is the difference between targeted journalist pitching and press release placement? · Are the outlets in the media library first-party and direct-sourced?

They are first-party and direct-sourced. A media list is provided for confirmation before placement, with each outlet DR (Domain Rating) score, traffic and publication type so you can check line by line. Every media resource is first-party and direct-sourced, and we do not use bulk mass-distribution. One practical consequence: the list you receive is a shortlist you can check outlet by outlet rather than a coverage number, so you see where each article will run before you commit budget.

The copyright in the article belongs to the publishing outlet, so you cannot copy the whole piece. You may quote its conclusions, ratings and badges, and whether those can be used on product packaging, e-commerce listing pages and advertising material depends on the scope of the outlet licence. Each package page states that scope, and you can confirm it before signing.

DR (Domain Rating) score reflects the overall authority of the outlet domain, and a higher number means the outlet carries more credibility and citation value in the search ecosystem; monthly visits describe the natural monthly traffic scale of the site. Read together, they tell you what kind of outlet you are buying: a high DR score with modest traffic usually means a niche authority site, while heavy traffic with an average DR score usually means a general portal. You can filter on both dimensions in the media library.

Related questions: How does the media library work and what can I filter? · Which publication types do outlets support?

There are 4 publication types: article, image publication, video publication and media clip rotation. What is actually available depends on the placement slots each outlet has opened; some outlets take written articles only and do not accept video or clip rotation. The media list states the publication type for each outlet, and filtering on it keeps you from discovering gaps later.

The sample for a product review placement is normally covered by the brand, and samples are generally not returned. We charge a consulting service fee based on media tier and the difficulty of outreach, and there is no additional fee payable to the outlet. The cost to you therefore stays predictable: one product sample plus a fixed service fee, rather than a separate per-outlet charge for every placement.

From shipping the sample to the article going live, the timeline depends on the category and the outlet schedule. We give you an estimated schedule during the matching stage, usually 1–3 months. One point in advance: we do not chase the outlet, because a review rushed out of the door reads as less valuable to the audience. If a launch date is fixed, tell us at the matching stage so we can factor it in.

Press release placement is a paid service: we select outlets, pay for the placement and deliver verifiable links. Targeted journalist pitching is free but uncertain, because it relies on one-to-one outreach to editors and reporters at vertical outlets in finance, technology, consumer electronics and other sectors, aiming at coverage, reviews and columns. Paid placement secures publication; pitching opens the door to content with more editorial depth. The two are normally used together.

Related questions: Can I request specific outlets, for example a finance magazine whose journalist I know? · What is the difference between YoutuPR and a standard press release distribution platform?

Three steps. First, enter the outlet domain in a search engine and check whether the site really exists and keeps publishing. Second, open the media library on our site, filter by country, language and DR (Domain Rating) score, and check whether the outlets on your list appear in the library with matching attributes. Third, pick 2 to 3 outlets at random and ask for the publication link and the date; if the publication date and the byline line up, the list has been worked from in practice.

Related questions: How does the media library work and what can I filter? · How do I verify the media counts and case examples a placement company claims?

Yes. Copy from regulated sectors such as finance, healthcare and health products, franchise investment, education and training is reviewed for baseline compliance before publication, focusing on four risk types: absolute claims, efficacy or return promises, disparaging comparisons and qualification claims. Where a section does not pass review we propose rewrites, which also protects your brand from being affected by a single article.

Related questions: How does advertising law affect publication overseas? · Can you handle overseas placements for sectors like finance, healthcare and gaming?

The Advertising Law and the Anti-Unfair Competition Law of China place explicit limits on absolute claims, false advertising and disparaging competitors, and overseas media publication is subject to the same constraints: if a piece is complained about in China it can damage both brand reputation and media relationships. When writing we avoid absolute claims such as "best", "No.1", "top-tier" or "100%", and use verifiable qualified statements instead, for example "serving more than 300 brands".

Related questions: Do placements go through a compliance review before publication? · Can I write exaggerated marketing lines into the press release?

Yes, with extra care. Finance and healthcare content is strictly regulated across many countries, and outlets themselves may decline such copy, so those outlets have to be filtered out during the matching stage; gaming requires avoiding violence, gambling and inducement. We suggest running a small test placement in these sectors first to check outlet acceptance before scaling up. Compliance review runs on that first batch as well.

Related questions: Do placements go through a compliance review before publication? · Can I write exaggerated marketing lines into the press release?

We do not recommend it, and mainstream outlets usually have their own editorial standards and will ask for cuts. Short-term exposure from exaggerated wording usually carries the risk of long-term damage to brand credibility, and it can also create exposure under advertising law rules. What we do instead is convert the selling points you want to convey into verifiable facts: data, comparisons and concrete use cases in place of adjectives.

Related questions: How does advertising law affect publication overseas? · Is there a problem if my article mentions competitors?

There is a risk. Many outlets do not accept disparaging comparisons, and the industry convention is to avoid naming competitors critically. What you can do is describe your own capabilities and the scenarios where they apply, without directly negating others. That lowers the chance of being asked to revise the copy and avoids industry disputes. If a comparison is genuinely necessary, use publicly verifiable objective data rather than subjective opinion.

Related questions: Can I write exaggerated marketing lines into the press release? · Do placements go through a compliance review before publication?

Submitted information is used only for writing and placing this article, is not used for anything else, and is not sold or shared. Where unpublished product information is involved, such as unreleased pricing or internal data, mark it clearly in the materials as "for this placement only, to be removed before publication", and we will apply redaction before sending anything to an outlet.

It defines the permissions for publishing and using that article on the outlet side: whether image rights are included, whether video rights are included, whether secondary repost and quotation are licensed, and whether each language version is licensed separately. Each package page lists these item by item, so you can tell which materials you may reuse yourself afterwards and which need an additional licence.