Process & Timeline

Five steps. First, submit your requirements and confirm the target market, industry and budget range. Second, we issue a media list for you to confirm the coverage scope. Third, Chinese copy is written, translated across languages and polished through in-house native-editor proofreading. Fourth, we conduct outreach to the outlets and schedule publication. Fifth, we deliver verifiable publication links with an indexing verification tool. A single-country package normally runs 5–10 business days from submission to finished copy; multi-country combinations take longer as language count increases.

Related questions: What materials do I need to provide for a placement? · My product launch is next month. Is there still time to submit?

Five items: the Chinese draft or product selling points (if you have no draft, share the points and we write it), the exact spelling of your brand and product names, the target markets and languages, the 1–3 core messages you want to emphasise, and your preferred publication timing. Once the materials are complete we issue the media list first, and only move into writing after you confirm it.

Related questions: What does the full overseas media placement process look like? · Can I see and edit the copy before publication?

Yes, but the schedule has to be worked backwards. A typical pace is 1 business day to confirm materials, 3–5 business days for copy writing, translation and proofreading, 5–10 business days for outreach and scheduling, and 2–3 days for publication and indexing verification. If the timing is very tight, run a small placement in your core vertical first to hit the date on time, then fill in the long-tail coverage afterwards.

Related questions: What does the full overseas media placement process look like? · What do I need to do first if this is our first engagement?

Signing takes 1–2 business days for a standard project: we issue the media list and pricing plan first, and once both sides confirm, the contract and payment follow. On the contracting entity, we support mainland China companies; if an overseas affiliated entity signs, we need the entity documentation, and we will confirm the feasibility and the invoicing arrangement separately. Signing electronically is normal, and you can review every term before anything becomes binding.

No. The Chinese draft is translated by a native-language editorial team across multiple languages and polished to match the style of each local outlet, not machine translated and published as is. Each package page states whether translation is included and what the publication licence covers for each language. You approve the wording once, and the same message goes live in every language version.

It depends on the target market, and each language is a separate version published separately. A common combination is English covering the mainstream European and American markets, plus 1–2 local-language versions for Southeast Asia or the Middle East. Each additional language adds one more round of translation and native-language editing, and packages list the price per language. If you are unsure which languages matter, the media list shows where each placement lands.

Yes. Both the Chinese draft and each language version are sent to you for confirmation, and only confirmed versions go to the outlet. We cannot promise verbatim publication, because outlets apply their own editorial standards, but we tell you in advance which expressions may need adjusting and report the adjustments back to you. Review rounds sit inside the standard workflow, so your team does not need to chase the copy for approval.

Start by submitting your requirements: target market, industry, budget range and the core messages you want to carry. We then issue a media list for your confirmation, and this is the first point at which you can judge our professional level — whether the outlets on the list genuinely match your target audience is visible at a glance. Writing starts after you confirm.

Related questions: What materials do I need to provide for a placement? · What does the full overseas media placement process look like?

6 items are enough. First, the Chinese draft or the product selling points; if you have no finished draft, share the points and we write it. Second, the exact spelling of your brand and product names in both Chinese and English. Third, the list of target markets and languages. Fourth, the 1 to 3 key messages you want to emphasise. Fifth, the publication timing you have in mind. Sixth, the key data and verifiable facts, such as revenue, user numbers and awards. Once the materials are complete we issue the media list first, and move into writing after you confirm it.

Related questions: What materials do I need to provide for a placement? · My materials are not complete yet. Can we start anyway?

Yes. 3 items are required: the target market, the key messages and the exact brand spelling, and each of them shapes the direction of the copy. Image assets, product specification sheets and complete supporting data can follow later, so we move ahead with media list confirmation and the copy framework, then hand you a list of what is still missing. The steadiest approach is to complete the materials one week before the key publication date.

Related questions: What materials should I prepare before a placement, and is there a complete checklist? · How complete do the materials need to be for the first round?

You do not need to prepare an English draft. The Chinese copy is translated by a native-language editorial team across multiple languages and polished to match the writing habits of local outlets, not machine translated and published as is. If your Chinese materials are internal documents or product specification sheets, send the original version: rewriting them into outward-facing copy is part of this stage of work.

Related questions: Do I need to prepare an English version of my Chinese draft? · What materials should I prepare before a placement, and is there a complete checklist?

We handle this through redaction, so mark the materials clearly as for this placement and to be withheld before publication. Content covering unreleased pricing, internal figures and undisclosed progress is removed or replaced with wording that can already be made public before the copy reaches any outlet. If the information is highly sensitive, you can also agree a separate confidentiality clause in the contract.

Related questions: What materials should I prepare before a placement, and is there a complete checklist? · Will the information I submit leak to outlets?

The usual preparation is 3 to 6 product or lifestyle images, landscape preferred, at 1,200 pixels wide or more and free of third-party watermarks; one vector logo file and one high-resolution bitmap; a landscape video file at 1080p or above with the duration kept between 30 seconds to 2 minutes; and written materials supplied as a document or spreadsheet. When assets fall short, we can help with layout and size adaptation.

Related questions: What materials should I prepare before a placement, and is there a complete checklist? · Which publication types do outlets support?

The first round exists to align direction, not to reach the completeness of a final draft. 3 things are enough: state the target markets and languages, give the 1 to 3 key messages, and list the assets and data you already hold. We then issue the media list and the copy outline, and you confirm the coverage scope at the list stage and the content angle at the outline stage. After those two checkpoints the detailed materials can follow.

Related questions: My materials are not complete yet. Can we start anyway? · What do I need to do first if this is our first engagement?