Results & Indexing
What happens after publication — which commitments are verifiable and which are out of scope. Being clear about the boundary is more persuasive than overclaiming.
15 questions
How do I confirm that an article was actually indexed by Google after placement?+
After publication we deliver verifiable links and a matching article link query tool: paste in an article link and it checks in one pass whether the article is indexed by Google, whether it has made it into Google News, how the anchor text attributes are set (4 checks in total), and whether advertising labels remain on the page. Indexing status is not traffic, but it is the first verifiable link in the distribution chain.
What happens if an article is not indexed after placement?+
The indexing rate for core outlets is written into the contract, and if the agreed rate is missed, replacement placements or a refund follow the contract terms. Every published article also comes with a verifiable link, so you can check Google indexing status directly through the article link query tool on our site. Indexing normally completes within a few hours to a few days of publication, and if it runs past that we report the progress proactively.
Related questions: The article is live but my site gets no traffic. Is that your responsibility? · What can I check besides indexing?
The article is live but my site gets no traffic. Is that your responsibility?+
The boundary needs to be clear: overseas media placement solves for authoritative source endorsement and for building brand awareness in the target market, which is not the same as sending direct traffic to your website. Indexing, credibility and search visibility are the delivery standards of this stage and part of the contract commitment; traffic conversion on your own site depends on landing page quality, SEO work and how your team handles inbound interest, and we will give recommendations there but it sits outside the scope of a placement commitment.
Related questions: What happens if an article is not indexed after placement? · What can I check besides indexing?
What if the outlet changes the headline or removes content from my article?+
Outlets keep editorial independence, so headlines and paragraphs may be adjusted, which is a property of the media rather than an exception. Here is how we handle it: the copy is confirmed with the outlet before publication; after publication we compare the live version against the copy, and if the headline was replaced or core information is missing, we record it in the delivery report and explain it to you, with replacement placement made if the contract calls for it.
Related questions: What if the article link stops working later on? · What happens if an article is not indexed after placement?
What if the article link stops working later on?+
Long-lived media articles are the industry norm, but a small number of pages do get taken down during outlet redesigns. After publication we provide verifiable links and clipping materials; if a link is later found to be dead, we flag it in the tracking section of the delivery report and let you know, so you are not left checking them yourself.
Related questions: What if the outlet changes the headline or removes content from my article? · What can I check besides indexing?
What can I check besides indexing?+
Four things can be verified: Google indexing status and Google News indexing, anchor text attributes, whether advertising labels remain on the page, and a full-web scan of brand and product mentions by our sentiment monitoring service, including AI sentiment analysis and event detection. Together these form the evidence chain for what happened after publication, and each is reported in the delivery report so you can review the record yourself.
Related questions: How do I confirm that an article was actually indexed by Google after placement? · How soon do I see results after a placement goes live?
Will the reviewer write a positive review of my product?+
No, and it should not be expected. Outlets keep editorial independence and we cannot influence the conclusion of a review, which is exactly what makes review content credible. What we can do is get the product to the right people, place it in the correct category directory, and explain the reasoning behind each media match. A review that reads as unbalanced is worth less to you than no review at all.
How soon do I see results after a placement goes live?+
Read it on three levels: publication and verifiable links are normally delivered within 5–10 business days; Google indexing usually completes 24 to 72 hours after publication; and brand awareness and share of voice in the target market need a longer observation window. If your priority is a short-term spike in visibility, align your placement window with a fixed moment such as a product launch or a funding announcement.
How long after publication does a missing index count as abnormal?+
It is normal for Google indexing to complete within 24 to 72 hours of publication, and an investigation is warranted when an article is still not indexed after 7 business days. The investigation runs in order: first confirm that the published page opens normally, then check the indexing policy of that outlet site, and last judge whether the content was downgraded because the duplication rate was too high. Where indexing runs late, we report the progress proactively.
Related questions: What happens if an article is not indexed after placement? · How do I confirm that an article was actually indexed by Google after placement?
How can I check whether my article has been indexed myself?+
Three ways. First, type site: followed by the outlet domain plus a keyword from the headline into the Google search box and see whether results come back. Second, use the article link query tool on our site: paste the link and it checks 4 items in one pass, namely Google indexing, Google News indexing, anchor text attributes and whether advertising labels remain on the page. Third, watch the coverage trend in Google Search Console. The tool is quicker for a one-off check, and Search Console is better for tracking over time.
Related questions: How do I confirm that an article was actually indexed by Google after placement? · What can I check besides indexing?
Why does one article get indexed while another does not?+
There are 4 common reasons. The outlet site itself applies a different indexing policy to outside content. The headline or the body overlaps too heavily with an article already on the site. The article uses a jump-link format that is not treated as a standalone page. Or the page structure was changed by the outlet after publication. To check, use the site: syntax to count the indexed pages under that outlet domain, because the gap between two articles on the same outlet usually comes down to the first two reasons.
Related questions: What happens if an article is not indexed after placement? · How long after publication does a missing index count as abnormal?
The article is indexed but I cannot find it ranking in search. Is that normal?+
Yes, that is normal. Indexing settles whether the article can be found at all, while ranking settles where it sits once it is found, and the two operate on different levels. A newly published article usually needs time to accumulate signals before it reaches a competitive ranking position, especially for keywords with high competition. The value of a placement is that it builds an authoritative source that can be retrieved and cited, and ranking additionally depends on the content on your own site and on link building.
Related questions: The article is live but my site gets no traffic. Is that your responsibility? · How soon do I see results after a placement goes live?
What is the difference between Google News indexing and ordinary Google indexing?+
Google News is a separate news index, and once an article is included it appears in news aggregation, where the exposure scale does not belong to the same system as ordinary web search. Ordinary Google indexing means the article enters the web search index and can be matched when someone searches for a keyword. Both have to be in place for the placement to be complete, so verification needs to run them separately: within the 4 checks of the tool on our site, Google indexing and Google News indexing are two independent indicators.
Related questions: How do I confirm that an article was actually indexed by Google after placement? · What can I check besides indexing?
A competitor placement got indexed and mine did not. Where is the difference?+
Separate the content problem from the resource problem first. On the resource side, check whether the indexing policy of the outlet your competitor used is the same as the policy on the outlet you used: if someone else was indexed on the same outlet, the site itself is usually sound. On the content side, check two things: whether your copy overlaps heavily with content already on that outlet, and whether the headline and body structure were read as a standalone page. Once you have located the specific cause, decide between revising and republishing the copy or switching outlets.
Related questions: Why does one article get indexed while another does not? · What happens if an article is not indexed after placement?
After confirming there is no indexing, can the placement move to another outlet?+
Yes. If the indexing rate for core outlets falls below what the contract specifies, replacement placement or a refund follows the contract terms, and for a replacement you can choose to republish on the same outlet or move to a different one. Replacement copy is differentiated before it runs: the headline phrasing is adjusted, independent information points are added, and some paragraphs are replaced, so that it is not read as duplicate content.
Related questions: What happens if an article is not indexed after placement? · What if the outlet changes the headline or removes content from my article?
